![]() ![]() And finally this fall, with COVID delays in the rearview mirror, long-awaited new seasons of HBO tentpoles Succession, Insecure, and Curb Your Enthusiasm returned, activating millions of fans who might not have had a reason to check out Max. It was followed over the next three months by Hacks (which obliterated the line between “HBO” and “HBO Max” originals), the well-received (and long-postponed) Friends reunion, and the launch of HBO’s smoldering Mike White anthology series White Lotus. HBO’s Mare of Eassttown dropped in April and quickly became a cultural phenom. The Flight Attendant, already gaining altitude in the Zeitgeist during the fall of 2020, snagged important Golden Globes, WGA, and SAG Awards nominations during the winter and gave Max its first signature drama success. It also changed the subject from “HBO Max, struggling streamer” to “HBO Max, disrupter.” Most importantly, Kilar’s gambit bought more time for Max’s content to catch fire and for the execs who took control of the streamer - Ann Sarnoff (WarnerMedia Studios and Networks Group CEO) and Casey Bloys (HBO and HBO Max chief content officer) - to steady the ship. Kong), along with the straight-to-Max release of the so-called Snyder cut of Justice League, resulted in a slew of new subscribers, with nearly 3 million joining in the first quarter of 2021 alone. But despite the short-term tsuris Kilar’s play prompted, Project Popcorn - WarnerMedia’s in-house code name for the revolutionary day-and-date strategy - turned out to be exactly the narrative shift Max needed.Įven if some of the early titles weren’t exactly blockbusters (no offense, Tom and Jerry), the steady flow of big WB movies as 2021 got underway ( Judas and the Black Messiah, The Little Things, and Godzilla vs. The initial reaction from film producers and their agents was scorching: Christopher Nolan famously denounced the move, declaring he and his peers had gone to bed the night before “thinking they were working for the greatest movie studio and woke up to find out they were working for the worst streaming service.” The gnashing of teeth and rending of garments among film folks was intense, and the threats of legal action serious. 2021 feature films would stream on Max the same day they hit theaters. While things were never really as bad as some dire headlines suggested, it was definitely not a picture-perfect launch.Īnd then just like that, Project Popcorn popped into the picture.Ī year ago tomorrow, on December 3, 2020, WarnerMedia CEO Jason Kilar dropped a bomb on Hollywood when he announced that all Warner Bros. Subscriber sign-ups were slower than expected, COVID-related production problems had delayed a big chunk of the planned launch slate, and behind-the-scenes corporate machinations had prompted the ouster of Robert Greenblatt and Kevin Reilly, the WarnerMedia Entertainment execs most responsible for shaping the platform’s rollout. Photo-Illustration: Vulture Photo: Courtesy of HBO Maxįor most of 2020, things were not looking particularly great for HBO Max. Unlike many other streaming services, HBO Max doesn't have any add-ons that allow you to expand your service.Casey Bloys, chief content officer for HBO and HBO Max. ![]() ![]() ![]() There are also annual plan options available to help you save more. How much HBO Max costs depends largely on which plan you choose. You can access your HBO Max subscription and stream content on a wide range of devices, including Roku players, Apple TV, Android TV (Google TV), computers, gaming consoles, and mobile devices. Unlike many other streaming services, HBO Max doesn't give you access to any live channels. releases in 2022, and many other fan favorites. Included in that library are many of HBO's most popular TV shows and movies, exclusive access to Warner Bros. When you sign up for HBO Max, you'll gain access to a streaming library that contains more than 13,000 hours of premium content. HBO Max is an on-demand streaming platform. Read on to find out everything you need to know about HBO Max's plans, pricing, channels, and packages. HBO Max doesn't offer a free trial outside of a few third-party bundles, so you may be hesitant to sign up without learning a little more. ![]()
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